Senior Product Designer
Zena Zerai
Turning complex systems into
products people understand
B2B SaaS · Fintech · Public Sector · Automotive · B2C
View workSelected case studies.
A handful of records I'm proud to have spun. Each sleeve hides a story; click on each one to read the liner notes.
Some projects are subject to NDA.
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GWI SaaS AI Platform
Reimagining user management for an AI-driven platform
Led foundational discovery and early design for user management across a complex, multi-system platform, shaping scalable foundations for an upcoming agentic product launch.
Impact £36m Revenue opportunity identifiedImpact 500 hrs/month Manual effort uncoveredB2B Internal Tools System Design AI prototyping
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Planning Inspectorate Public Sector
Reducing file processing from days to minutes
Led the research and redesign of a case management system for a government client. Transforming the document management process, a critical bottleneck in the planning application process.
Impact 35% SUS increaseScope 1000s Planning applications supportedB2B Research Redesign Strategy
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Toyota Automotive
Increasing booking conversion through experimentation
Identified and prioritised conversion opportunities across Toyota's product journeys, designing and validating UX changes through live experimentation.
Impact £218k Projected annual impactImpact +6.2% Booking conversion upliftB2C UI Design A/B Testing Experimentation
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Hyundai Finance Auto Finance
Enabling car dealers to do soft credit checks
Led the design and delivery of a dealer-led soft search MVP to help dealers save time and improve customer conversion for car finance.
Impact +4% Proposal acceptance upliftB2B2C SaaS Research Initial design system
Companies I've partnered with.
Seven years of shows, across sectors and scales. Here's who's been on the bill.
AI explorations.
A space to see how I’ve been dabbling in AI, using it and designing for it.
