Zena Zerai · London
The full story.
I'm Zena, a Senior Product Designer in London, currently shipping things that actually work at GWI. Seven-plus years across agencies and scale-ups. I get up to speed fast, cut through the noise, and come out the other side with something clear.
I work end-to-end, from the messy, who-even-owns-this phase all the way to production-ready handoff. Before design, I spent time in law and music PR. That combination left me with a love of rigour, a feel for a good story, and a pun habit my colleagues have learned to live with.
01 UX / Product Design
- Design IA, user flows, wireframes, and high-fidelity prototypes
- Create accessible, responsive, and consistent interfaces
- Apply and evolve design systems at scale
- Partner with engineers for smooth handoff and delivery
02 User Research
- Lead generative and evaluative research across stages
- Combine qual + quant to uncover user needs and behaviours
- Translate insights into clear design direction
- Build alignment through findings and storytelling
03 UX Strategy
- Align design vision with business goals and user outcomes
- Facilitate workshops to drive product and team alignment
- Prioritise features and roadmap decisions with evidence
- Define and track UX metrics to measure impact
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Senior Product Designer GWI2026–present
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Senior Experience Designer Valtech2024–2025
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Senior Experience Designer Kin+Carta/The App Business2020–24
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Volunteer UX Designer Action for Children2019
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Radio & Streaming Manager Universal Music2014–2018
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Teaching & Mentoring
Created lessons and taught UX at Ravensbourne Uni and for underpressed groups at Code Untapped. Helping K+C win BCorp status.
Link to 3-part seminars -
Speaking and Hosting
Organised and compered Tech Circus event and spoke on International Women's Day Panel for K+C.
Watch back the event -
Design Writing
Chief Editor of Valtech's Design Blog 'Design Assets'. Interviewed Luis Ouirach from Figma and featured a visit to Google's offices.
Check out the blog -
Mental Health First Aider
Trained as an employee Mental Health first aider, to support colleagues experiencing poor mental health.
As you may have guessed from my portfolio, I'm a bit of a music fan. When I'm not working I love to write songs, play the guitar and dabble with music production on Logic Pro, something I've done since I was a teenager.
I put out a few tunes; you can check them out below. My music is inspired by Radiohead, Deftones and Sharon Van Etten to name a few.
On stage
